Sip & Savor with Barefoot
Social Media Campaign
Task: Choose a brand and develop a digital media campaign based on their current metrics.
Weekly wine pairings and DIY tasting guides.
Interactive elements like polls, contests, and giveaways.
Seasonal recipes paired with Barefoot Wine.
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As someone who loves building communities and fostering connections, it was exciting to create a campaign that not only showcased Barefoot Wine but also encouraged people to share their own experiences and stories. It was rewarding to design something that could make wine tasting feel more approachable and accessible while also driving meaningful results for the brand.
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Fayette County Farmers Market Marketing
Social Media Materials
Creation of sponsorship brochures and gift certificates.
Strategy and creation of promotional materials posted on social channels.
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It was incredibly rewarding to see how my marketing efforts brought people together, boosted attendance, and helped create a vibrant, welcoming atmosphere. Being part of something that positively impacted both individuals and the local economy made the work feel purposeful and fulfilling.
Rice A Roni Consumer Report
Task: Conduct consumer research on Rice-A-Roni to understand perceptions and purchasing behaviors.
Conduct preliminary research on rice and consumer preferences.
Conduct in-depth interviews and a focus group to further understand our target audience.
Identified the need to modernize the brand’s image to connect with younger audiences.
Proposed tailored marketing strategies to appeal to younger consumers.
